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On The Front Row With Kiki Osinbajo

In this episode, Kiki Osinbajo, founder of SIA, shares her journey in the Nigerian fashion industry, discussing the challenges and triumphs of building a fast fashion brand. She emphasizes the importance of local production, community engagement, and the unique dynamics of the Nigerian market. Kiki also reflects on her transition from law to fashion, the significance of brick-and-mortar stores, and her vision for the future of SIA. In this engaging conversation, Kiki Osinbajo discusses the evolving landscape of fashion, the impact of AI on content creation, and the importance of understanding local trends while drawing inspiration from global brands. She highlights the rise of Nigerian fashion brands, the need for investment in production infrastructure, and the synergy between fashion and beauty. Kiki also shares her vision for the future of her brand, the challenges of navigating privilege, and offers valuable advice for aspiring entrepreneurs in the fashion industry. Chapters 00:00 Introduction to Kiki Osimbadjo and SIA 02:55 The Journey of Building SIA 05:53 Navigating Challenges and Building Confidence 08:54 Family Legacy and Personal Pressure 11:53 Brand Identity and Community Engagement 14:48 Fast Fashion in the Nigerian Context 17:58 Local Production and Market Dynamics 20:53 Team Building and Labor Challenges 24:17 Overcoming Challenges in Fashion Sizing 25:59 Current Entrepreneurial Challenges 28:43 Balancing Cost and Affordability 30:27 The Brick-and-Mortar Strategy 34:47 Navigating Online vs. Physical Sales 36:44 Leveraging AI in Fashion Design 38:49 Staying Trendy in a Fast Fashion World 41:03 Spotlight on Nigerian Fashion Brands 43:02 Opportunities in Local vs. International Markets 46:44 Building a Supportive Fashion Ecosystem 48:20 Investing in the Future of Fashion 49:47 Leveraging the Fashion Industry 52:48 Building Local Production and Intellectual Property 55:48 The Intersection of Beauty and Fashion 59:49 Future Aspirations and Business Growth 01:06:50 Navigating Privilege and Building Legacy 01:10:46 Advice for Aspiring Fashion Entrepreneurs