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While traditionally, canned tuna was known to be a staple in American homes, consumption rates have fallen dramatically in the past couple of decades. Since 2000, per capita tuna consumption dropped 45.7%. That’s largely due to shifts in consumer preferences, but also a larger awareness around the industry’s steep market consolidation, issues around sustainability and transparency, and a major price-fixing scandal that lasted for years. In 2015 and 2019, Bumble Bee and StarKist were fined $25 million and $100 million respectively by the Department of Justice. Still, in 2020, the U.S. imported about 637.9 million pounds of tuna, 71% of that canned, the most of any country in the world. The industry is dominated by a few multinational conglomerates, the largest being Thai Union Group, also the owner of Chicken of the Sea. In 2020, the industry saw a significant rise in canned tuna demand, fueled by the Covid-19 pandemic as Americans turned to this affordable, protein-rich food. However, that rise has since gone back down. Chapters: 00:00 — Introduction 02:00 — Tuna industry 04:39 — Thai Union Group 07:05 — Controversy 09:07 — Tuna’s challenge Produced by: Darren Geeter Animation: Christina Locopo, Senior Managing Producer: Tala Hadavi Camera by: Victor Febres, Michael White Additional Sources: Law360, World Wildlife Fund, National Oceanic and Atmospheric Administration, Food and Agriculture Organization of the United Nations, U.S. Department of Labor, “The Industrialization of Fisheries,” George Kent, 1986, The Brookings Institution » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC Why Americans Fell Out Of Love With Canned Tuna