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You don’t need a Wall Street pedigree to invest with confidence anymore. On this episode of INsights & Straight Talk with Rodd Duff & Producer Barbie, we sit down with Jaden Sterling, founder and CEO of Sterling Stock Picker, an award-winning investing platform built to flip the traditional finance model on its head. Jaden’s message is simple—and disruptive: 👉 You don’t need to be an expert to invest like one. Today, Sterling Stock Picker analyzes over 60,000 companies, uses AI-powered insights, real-time performance tracking, and Northstar ratings—and is currently outperforming sector averages by 67%. But Jaden’s story didn’t start on Wall Street. It started with a 14-year-old kid, inspired by a speaker, who felt called to teach others about money. That calling never left. Today, Jaden has helped thousands of investors worldwide align their money with purpose, confidence, and clarity—without hype, fear, or guesswork. In this timely conversation, we explore: • Why traditional investing advice keeps everyday people confused • How AI tools like Finley AI are leveling the playing field • What Wall Street gets wrong about risk, transparency, and education • How regular people can think like insiders—without gambling • Why values-based investing matters more than ever • How to build confidence in the stock market without constant stress This episode is especially relevant for the Great Middle Class—families, professionals, entrepreneurs, and retirees navigating rising costs, economic uncertainty, and a financial system that hasn’t always felt designed for them. If you’ve ever thought: “I’m too late to start investing” “I don’t understand the stock market” “The system feels rigged” “I don’t have time to become a finance expert” This conversation is for you. 🔔 SUPPORT THE CONVERSATION (OUR ONLY ASK) 👉 Subscribe on YouTube: @RoddDuff1939 👉 Join our Substack: https://insightsstraighttalk.substack... You’re not just following a show—you’re joining a growing national conversation focused on clarity, confidence, and rebuilding the Great Middle Class. 🔔 Before Every Episode (Important) Before we go live, we ask all guests to complete two simple steps. These steps matter—they help you understand our show rhythm, audience, and mission, and they make your appearance more impactful: 👉 Subscribe to our YouTube Channel: @RoddDuff1939 👉 Subscribe to our Substack: https://insightsstraighttalk.substack... We often have hundreds—and sometimes tens of thousands—of live viewers engaging, commenting, and asking questions in real time. Subscribing helps you arrive informed and aligned with our audience. 🎯 CONVERSATION STARTERS & AUDIENCE QUESTIONS (HIGH-ENGAGEMENT) Origin & Purpose What happened at 14 that made you want to teach people about money? Why did you walk away from major firms like Merrill Lynch and Citigroup? What did Wall Street get wrong that pushed you to build Sterling Stock Picker? Investing for Everyday People 4. Why does investing feel so intimidating to most people? 5. What myths about investing hurt the middle class the most? 6. Is the stock market really “rigged,” or just misunderstood? AI, Data & Transparency 7. How does Finley AI actually help investors think more clearly? 8. What makes Northstar ratings different from traditional analyst reports? 9. Can AI really remove emotion from investing—or just reduce bad decisions? Risk, Confidence & Control 10. How should beginners think about risk differently? 11. What’s the biggest mistake new investors make? 12. How do you invest confidently without watching the market every day? Main Street vs. Wall Street 13. Why do traditional firms benefit from keeping investing complicated? 14. How is Main Street finally gaining access to insider-level tools? 15. What does “values-based investing” really mean in practice? The Bigger Picture 16. How does smarter investing strengthen families and communities? 17. What does financial confidence change about how people show up in life? 18. If someone feels behind financially, where should they actually start? Rapid-Fire Audience Questions 19. Is now a good time to invest—or wait? 20. Stocks vs ETFs—what should beginners focus on? 21. How much money do you really need to start? 22. How do emotions sabotage good investing decisions? 23. What does long-term wealth actually look like for the middle class?