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Are you facing common "sales problems" like reps freelancing and "lead generation" falling through the cracks? This video addresses how to design an effective GTM motion, stand up a CRM to match, and train your team to optimize the entire "sales process". We'll show you how to implement a clear "sales strategy" to improve "performance management" and gain visibility into your operations. 🚀 Download the CRM Checklist - https://sixtysixten.com/automations/c... Download the free RevOps Playbook: https://sixtysixten.com/download-ebook/ Ready to fix your GTM infrastructure? Schedule a free consultation: https://sixtysixten.com/schedule-cons... Timestamps 00:00 - The Sales Process Problem 02:18 - Defining Your Playbook 02:54 - Configuring CRM Stages 04:55 - Key Data Points 09:58 - Automating with Workflows 18:46 - Building Sales Dashboards 23:55 - Playbook Recap 24:29 - Next Steps If you're new to my channel, my name is Marawan Aziz. I'm the Founder & CEO of SixtySixTen, a RevOps and GTM consultancy that helps B2B teams design, build, and scale their revenue operations. How I got here… I'm an engineer by trade. Spent years building back-office systems and process infrastructure across multiple industries. About five years ago, I pivoted fully into RevOps and go-to-market, where I saw companies bleeding money from broken systems, disconnected tools, and processes held together by duct tape and hope. Since then, my team and I have: Helped 3 companies successfully exit through our strategies and implementations Generated over $5M in revenue for our clients Saved teams thousands of hours through automation and process optimization I started this channel because most RevOps content is either too surface-level or too vendor-specific. Here, I break down practical GTM plays from a technical perspective. The actual systems, workflows, and strategies that move the needle for B2B revenue teams. No fluff. No theory without execution. Just the plays that work. Connect with me: LinkedIn: / marawanaziz Twitter/X: https://x.com/RealMarsAziz