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Why Owning a License Is the Fastest Path to Bankruptcy Sign Up for my 100% FREE Brand Building Class https://cannabizacademy.io/apply/ Most cannabis entrepreneurs think the best way to win in cannabis is cultivation, processing, or retail, but that’s where everyone gets stuck. Those are all commodities now. The market sets the price, margins keep shrinking, and you’re capped by square footage, employees, and overhead. Look at New York. Outdoor and mixed-light grows get crushed by rain and humidity. You need total control of heat, humidity, and light to hit consistent quality. That means choosing an indoor, but it’s insanely expensive, slow to permit, and one small mistake can wipe you out. Then there’s manufacturing. On paper, it sounds solid, pre-rolls, extraction, packaging, but you’re capped by how much your facility can handle. If you don’t own your own cultivation, you’re begging others for flower. And even when you’ve got plenty, the extracts themselves get commoditized as supply floods the market. Distribution feels like the middle ground, but it’s capped too. Warehouses, delivery vans, DOT compliance, insurance, net terms, it all adds up. Sure, New York punishes stores that don’t pay on time, which helps, but at the end of the day, you’re still limited by trucks, routes, and space. The real move, the one nobody talks about is starting a brand. Brands don’t carry the overhead of licenses. You buy at market lows, outsource the labor, and focus on what scales: packaging, storytelling, and building demand. That’s how you expand into multiple states, tap global markets, and actually build something that gets acquired for real money. If you want to launch & scale your own brand, join my free community now for the 85% of strategies I don’t share publicly. Let’s make $100k+ per month in this industry. https://www.skool.com/cannabiz-academy 📲Follow me on TikTok / highchris.420. . 📲Follow me on X https://x.com/canna_academy Whether you’re transitioning from the unlicensed market or starting fresh, Cannabiz Academy provides step by step guidance to launch and grow your cannabis brand legally and profitably Don’t wait, your journey to success starts here. 🌱 Chapters 00:00 Intro 01:46 Cultivation License 07:15 Manufacturing & Processing 10:37 Distribution License 16:23 Retail License 20:14 Winning in Retail 25:38 Brand Only Model 32:50 Scaling Your Brand