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#260

What if your mobile app strategy was holding back your entire company's growth? In this episode, Amanda and Adam of Branch welcome back Matt Hudson, founder of BILDIT, to discuss why mobile-first thinking isn't just about technology—it's an organizational imperative. From breaking down the real ROI of app investment and the myth of channel cannibalization, to preparing your ecommerce business for AI discovery optimization, Matt shares hard-won lessons on aligning teams, personalizing customer experiences, and staying ahead of LLM-driven search trends. Whether you're scaling retail, launching a mobile strategy, or wrestling with how to compete in an AI-first world, this conversation cuts through the noise to deliver actionable insights that will reshape how you think about customer engagement across all channels. Links and Resources: Matt Hudson on LinkedIn   / mattshudson   BILDIT website https://www.bildit.co Branch - Mobile Attribution Platform and App Analytics Solutions For Enterprises https://www.branch.io/ Today’s topics include: How to determine if your ecommerce business actually needs a mobile app Why organizational alignment across teams matters more than technology The critical difference between SEO and AI discovery optimization How to immediately implement AI-ready data on your site today Why React Native and cross-functional web-and-mobile teams accelerate app growth How AI personalization works at scale using embeddings and vectors Quotes from Matt Hudson: “The entire org of your company, no matter how big or small, has got to be vested in the growth of the mobile app.” “You know who doesn’t care about cannibalization? The customer. The customer. They want the easiest experience to convert.” “If the mobile app doesn’t improve your ROAS, your return on ad spend, nobody’s going to do anything with it." 00:00 Introduction & company evolution 04:53 When does a business actually need a mobile app? 10:20 Driving adoption: moving customers from web to app 10:29 Why mobile app growth is an organizational challenge 13:23 Breaking down channel silos & the cannibalization myth 17:24 What leading apps are doing today 19:53 Generative engine optimization (AIO) and the shift from SEO 22:34 Authority, indexing & how AI evaluates content 26:05 AI browsing vs indexing — preparing your site for AI agents 30:00 Data readiness & personalization in the AI era 34:30 Closing reflections & final advice