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Email vs. SMS: Which is Better for Retention?

Unlock the secrets to effective retention marketing with this episode of "Retention and Subscription," powered by StayAI! Join host Gina and special guest Alex Beller, President and Co-Founder of Postscript, as they dive deep into the world of email vs. SMS for customer retention, the evolving role of AI in marketing, and actionable strategies for subscription brands. In this episode, you'll discover: -The pros and cons of email and SMS for retention—and which channel top experts would choose if they could only pick one. -How AI is transforming both predictive and generative marketing, enabling brands to send truly personalized messages at scale. -Real-world examples of brands using SMS to build habits, drive engagement, and boost reorders—especially for single-product (hero SKU) businesses. Tips on finding the right frequency for your email and SMS campaigns, and how to avoid over or under-communicating with your audience. -Innovative ways to use conversational SMS campaigns to collect zero-party data and tailor your messaging for maximum impact. Whether you're a marketer, founder, or just curious about the latest in retention and subscription strategies, this episode is packed with insights you can use right away.