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Creating a Vision Statement for Your Business

Research shows that having a clear and concise vision statement can inspire employee engagement and drive connectedness to company goals by up to 74% and instill a sense of employee pride and belonging to the company by as high as 84% of your entire head count. I did a vision setting session with my learners in a recent masterclass where we looked at the vision statements of Safaricom PLC, Twiga Foods LTD, and Shell PLC and we also got to have a go at one of our learners business!