Storytelling, Measurement & AI in the Modern Workplace | Mark Dollins скачать в хорошем качестве

Storytelling, Measurement & AI in the Modern Workplace | Mark Dollins

Mark Dollins is President of North Star Communications Consulting and co-author of the second edition of Engaging Employees Through Strategic Communication. His career spans from ABC News to leading employee communications at PepsiCo, supporting more than 300,000 employees across 200 countries. In this conversation, we explore why internal communications deserves a seat at the executive table — not as a support function, but as a strategic partner in culture, performance, and change. Mark shares insights on the art of storytelling, the science of measurement, and how to prove communication’s impact in complex organisations. We also discuss the growing influence of AI in workplace communications — and why human judgement and credibility still matter most. Follow Mark: LinkedIn:   / markddollins   North Star Communications Consulting: Learn more: h  / north-star-communications-consulting   Podcast sponsor: ActionHQ - https://www.actionhq.co Follow Brenden: LinkedIn:   / brenden-rolston-1337053a   Instagram:   / creative.expression.nz   TikTok:   / creative.expression.nz