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I joined @OskarMoore on his podcast, The Business of Longevity, for a deep conversation about where fitness is heading — and why longevity, wellness, and preventative health are becoming the real focus of the industry. We talk about how the gym experience needs to evolve beyond short-term motivation and aesthetics, the role technology and AI will play in the future of fitness, and why building real community is essential for long-term retention and impact. We also explore premium health solutions, live-streamed fitness, digital engagement, and how health clubs can become a powerful force in preventative healthcare. I share my vision for Arkhe — a next-generation fitness concept designed to redefine the gym experience while building a business that can actually last. If you’re a gym owner, operator, founder, or someone passionate about health, performance, and building businesses that last — this episode is for you. Chapters 00:00 The Evolution of Fitness: From Aesthetics to Longevity 03:29 Defining Longevity: A Personal Perspective 06:07 The Gym Experience: Short-Term Fix vs. Long-Term Health 08:57 The Cost of Health: Premium Services and Accessibility 11:41 Personal Journey: The Impact of Fitness on Life 14:39 Innovative Business Models in Fitness 16:59 Live Streaming Fitness: The Future of Engagement 19:41 The Intersection of Fitness and Technology 24:59 The Evolution of Cloning Technology 29:07 Transforming Coaching with Avatars 35:23 Building the Future of Fitness Spaces 42:59 The Intersection of Health Clubs and Healthcare 44:39 Foundational Decisions for Lasting Success