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This video features a researcher revisiting a presentation delivered several years ago on how online movements influence individuals through social media. The video explores how the understanding of concepts like “recruitment” has evolved into more complex ideas such as technological manipulation and symbolic engagement. Drawing on over 300 academic sources and examples from various online movements, Francesco Carlo Campisi reflects on changes in his approach and understanding of this topic over the past few years. Key themes include the informal structure of digital movements, the role of algorithms in visibility, and how symbolic actions contribute to identity formation and collective solidarity. Topics discussed: • Redefining influence in the context of digital platforms • Recruitment versus interactive processes of adhesion • Platform algorithms, visibility, and manipulation • Symbolic actions as tools for identity and solidarity • Ephemerality of digital participation • Quantitative findings on engagement and visibility This video is intended for viewers interested in social movement theory, cyberculture, digital activism, and the sociology of online engagement. It offers both a critical reflection and updated research insights on how movements interact with individuals in online spaces and shows how understanding advances with phd research.