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Ian Heller and Jonathan Bein chat with guest Brendan Breen, CEO of the Industrial Supply Association (ISA) in this episode of Wholesale Change. ISA’s annual convention, ISA25, starts March 31 in Nashville. The organization – which serves distributors, manufacturer reps and manufacturers – continues to introduce new initiatives to drive growth and support members in the industrial channel. The conversation digs into: The importance of building and maintaining strong channel partnerships How ISA members are tackling the challenges the industry faces today The role ISA is playing in educating and engaging with the channel around critical issues such as tariffs and the talent gap ISA’s newest initiatives, including the building of a veteran network How distributors can leverage ISA's resources and insights Watch now to gain actionable insights from Brendan, who because of his role, brings a holistic view of the industry to the table.