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The up to 30% price hike on Sony gear in the US has now been implemented across all major retailers — and that’s a big problem for several reasons. Sony products were already priced higher than much of the competition. With this increase, it’s becoming even harder for amateur and enthusiast photographers to justify buying new gear. Full-frame systems are now out of reach for many, pushing potential buyers toward APS-C cameras. But in that segment, Sony’s lineup is limited, while Fujifilm offers a wider range of more affordable, beautifully designed, and technologically advanced options. In the video above, I break down: • How Sony’s pricing compares to its competitors • Why this strategy could backfire • What Sony needs to change now: They should now. • Refresh outdated models quickly • Embrace trends: fixed-lens cameras, entry-level APS-C bodies • Add built-in Kodak-style film simulations • Make cameras exciting, fun, and beautiful again! The time to act is now. Links to the new Alpha gear price: BH: https://www.bhphotovideo.com/c/search... Amazon: https://amzn.to/46jrnOk Adorama: https://adorama.rfvk.net/55zB9D 00:00 - Sony in Trouble: Aging Gear and High Prices 01:43 - How to Lock in Old Prices (B&H & Amazon) 03:03 - Competitors Also Increased Prices (Except Tamron) 03:30 - Why This is Worse for Sony 04:45 - Aging Sony Lineup: A7S III, A7 IV, A7R V 05:40 - Neglect of APS-C: A6000 Series Critique 07:20 - FX6 Price Increase: +$600 for Old Camera 07:40 - A7S III vs. Lumix S1 II: Now $300 More Expensive 08:20 - A7R V Gets $400 Hike – Now $4,100 08:50 - Z8 and Lumix S1R II Offer More for Less 09:25 - A7 IV Up $200 – Outdated and Overpriced 10:15 - What the A7 V Needs to Stay Competitive 10:40 - A7C II Price Increase vs. Nikon Zf Comparison 12:00 - A9 III and A1 II: Big Price Hikes 13:10 - APS-C Strategy Failure: Old Models, No Excitement 15:20 - Sony Lenses Also Get Pricier (24-70, 300mm, 100-400mm) 15:50 - Sony Still Leads in Lens Innovation (e.g. 50mm f/1.2 GM) 16:30 - Camera Innovation is Lacking – Lost the Mojo 17:00 - Sony Needs to Address Fixed-Lens Trend (RX1, RX100) 17:45 - Amateur Appeal Missing: Design, Usability, Fun 18:30 - Suggestions: Kodak Film Sims, Better Connectivity 19:35 - Three New Sony Cameras Registered – A7V, FX32, ? 20:10 - Call for Leaks, Comments, and Support - Join this channel to get access to perks: / @andrea_pizzini --- To not miss any RUMOR subscribe our Newsletter and Social networks: https://www.sonyalpharumors.com/join-... Support me: Buy me a coffee: https://www.buymeacoffee.com/pizzini77 Paypal: pizzini77@gmail.com The gear I use (affiliated links that will support me): Sony A7rV: https://amzn.to/3Cz1Osm Tamron 28-200mm FE: https://amzn.to/3NDb4Cr Voigtlander 40mm f/1.2 FE: https://amzn.to/3CADB57 DISCLOSURE: •Andrea Pizzini is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com •Andrea Pizzini is a participant in the B&H Photo Video affiliate program that provides an advertising commission if you purchase through our links. Hashtags: #photography #contentcreator #filmphotography #sonyalpha #sony