3 Steps to a High-Quality Marketing Plan: Converting Leads to Appointments, Pt VI: Automate & Close. скачать в хорошем качестве

3 Steps to a High-Quality Marketing Plan: Converting Leads to Appointments, Pt VI: Automate & Close.

This is it—the final episode in our 6-part series on building a high-return marketing plan for builders in 2025. We're talking about the part most builders completely screw up: converting captured leads into actual appointments. Here's the brutal truth: More than 80% of buyers choose the first company that responds. After 40 minutes, your chance of qualifying a lead drops 80%. Most builders follow up once or twice, then give up. That's where deals disappear. Rick breaks down the entire lead conversion system—from the 2-week booking campaign to the 6-month nurturing program. We cover AI integration, referral systems, and why video increased one client's event RSVPs from 2 leads to 24 booked appointments (same event, same offer, just added video). → Why only 20-40% of leads are ready to talk immediately (and what to do with the other 60-80%) → The booking campaign: email + AI text + sales person integration → Speed matters: respond in 5 minutes or lose the lead → Long-term nurturing: leads buy after 2, 3, even 5 years of follow-up → Referral systems: why talking to 3-5 B2B partners weekly compounds growth → AI digital assistants: your 24/7 employee that never asks for a raise → Video for conversion: the data doesn't lie (2 leads vs 24 appointments) TIMESTAMPS 0:00 - Converting Captured Leads 2:30 - The 2-Week Booking Campaign & Long-Term Nurture 6:42 - Speed to Lead: The Critical 5-Minute Window 10:32 - Referral Systems: Turning Partners into Growth Engines 15:07 - AI Integration: Your 24/7 Digital Assistant 17:37 - Video Conversion: Building Trust on Autopilot WATCH THE COMPLETE SERIES Part 1 - Branding & Offerings: https://www.builderleadconverter.com/... Part 2 - Pipelines & Budget: https://www.builderleadconverter.com/... Part 3 - Website Optimization: https://www.builderleadconverter.com/... Part 4 - Lead Magnets & Referrals: https://www.builderleadconverter.com/... Part 5 - Video & Paid Ads: https://www.builderleadconverter.com/... THE REALITY MOST BUILDERS IGNORE For every 10 leads you capture, only 2-4 are ready to talk in the first 2 weeks. That means 6-8 leads need long-term nurturing. Most builders let these die. We've seen leads buy after 2, 3, 4, even 5 years of nurturing. If you're not top of mind, your competitor is. Rick's rule: Every lead either buys or dies. Make them feel like the most important person in the world from the first minute. BOOKING CAMPAIGN BREAKDOWN Week 1-2: Aggressive multi-channel follow-up (automated) Email automation AI text message responses Sales person integration Offer to book call on website immediately If they book: Reminder campaign starts (reduce no-shows 70%) If they don't book: Move to long-term nurturing Months 1-6: Educational nurturing campaign Design education for remodelers Land acquisition for custom builders Position yourself as local expert Stay top of mind until they're ready Quarterly: Database reactivation Special offers via AI text Check temperature Re-engage dormant leads Ongoing: Event management Showcase projects Vendor showroom events Exclusive previews of what they can't see online REFERRAL SYSTEMS THAT COMPOUND Past clients: Quarterly contact minimum Ask for reviews (happy reviewers also refer) Provide maintenance tips Automate with email + SMS, then call who engages B2B partners: Monthly contact for top 10 Realtors, architects, interior designers Talk to 3-5 partners per week Lead with offering value first Build reciprocal relationships Dru's insight: Referrals are the highest ROI activity. Referral leads move faster, come with higher trust, arrive with larger budgets. FREE BUILDER VIDEO Want to see what video can do? Get a free video: https://www.builderleadvideos.com READY TO STOP LOSING DEALS? Book a strategy call: https://www.builderleadconverter.com/... We help custom builders and remodelers attract, capture, and convert high-quality leads so you can pick and choose your clients and jobs. ABOUT THIS PODCAST Conversations That Convert is for custom home builders, remodelers, and design-build companies. We give you real strategies—not theory. Rick's been in construction since 1988, from framing carpenter to launching Builder Lead Converter in 2020. Dru handles digital marketing and knows what actually converts. #leadconversion #constructionmarketing #homebuildermarketing #leadfollow up #aiautomation #referralmarketing #videomarketing #builderleadconverter #conversationsthatconvert #customhomes #remodelingmarketing #salesfollow up #constructionleads "For my brothers and sisters in Christ, may the grace of the Lord Jesus Christ, the love of God, and the fellowship of the Holy Spirit, be with you all. Always."