How to do Product-Led Growth with Wes Bush | PS Interviews скачать в хорошем качестве

How to do Product-Led Growth with Wes Bush | PS Interviews

Product-led growth is about building a product that is so good that opting to pay for it after a free trial period is over/ upgrading from freemium to a premium model is a no-brainer. This video asks PLG champ, author, and founder Wes Bush about how to make PLG work and become a successful, product-oriented company. Sign up for a free account today at www.process.st For more information on product-led growth check out this article: https://www.process.st/product-led-gr... 0:10 Why should companies follow Wes’ advice, what makes him an expert? 2:09 Where the product-led growth idea came from 3.43 What makes Wes’ approach to PLG different from other players (like Openiew Partners) 5:10 Can all SaaS companies benefit from PLG? 6:41 Are there any risks with the PLG approach? 9:27 Apple: A PLG example 10:10 Are there companies that are trying PLG but not hitting the mark? 13:32 A bottom-up GTM strategy and PLG 14:23 The growth mechanisms at work in PLG 17:36 Final word on PLG