Enterprise Catering Growth Playbook | Part 2: Defining the Vision That Makes It Scale скачать в хорошем качестве

Enterprise Catering Growth Playbook | Part 2: Defining the Vision That Makes It Scale

In Part 1 of this Enterprise Catering Growth Playbook, I broke down where most catering programs actually start: Strong demand. Solid AOV. And way more friction behind the scenes than anyone wants to admit. In Part 2, we move into the piece most brands skip entirely: program vision. Before pricing. Before promotions. Before tech upgrades. Before hiring catering sales managers. You have to decide what catering is meant to be for your business. In this episode, I walk through: • How to define a catering vision that actually guides decisions • What competitive advantage really means in group dining • Why cross-functional alignment matters more than marketing alone • The power pillars that turn vision into repeat revenue Because catering is not just a channel. It’s a business line. And without a clear vision, everyone has an opinion… and no one has a plan. If you care about Restaurant Leadership, Off-Premises growth, and building catering programs that scale inside real enterprise brands, this series is for you. Until next time…it’s the Catering Queen 👑