Change: How to Make Big Things Happen | Audio Book Summary скачать в хорошем качестве

Change: How to Make Big Things Happen | Audio Book Summary

This book can offer you: 1.A new perspective on the occurrence of popularity: This book challenges traditional views on popularity. The conventional wisdom is that popularity is initiated by well-known figures and then spreads rapidly. The book points out that sometimes popularity quietly arises from the fringes of society and only explodes after reaching a tipping point. 2.Practical advice for product promotion and brand communication: It helps us better leverage the power of social networks, identify the right key individuals, and thus achieve more precise influence, improving the efficiency of promotion and mobilization. 3.Insights into the mysteries behind commercial and social phenomena: Why did Google Glass fail? And why do people who want to lose weight not follow experts' advice but instead listen to another overweight person? This book provides answers from the perspective of social networks. Who is it suitable for? 1.Professionals in marketing, public relations, and product promotion. 2.Friends who are interested in the mechanisms of popularity and the topic of social networks.