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Advertising Agency - Meaning, Functions of Ad Agencies, Types of Advertising agencies (Mktg 176) скачать в хорошем качестве

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Advertising Agency - Meaning, Functions of Ad Agencies, Types of Advertising agencies (Mktg 176)

View all our courses and get certified on https://academy.marketing91.com An advertising Agency is an autonomous business firm that has inventive and imaginative team members who are involved in planning, creating, assembling, and putting forward ad campaigns in advertising media. An Advertising Agency is hired by an organization that wants to create product awareness in the consumer market so that the campaign can boost sales Functions of Advertising Agencies Planning the Ad Campaign The agency works systematically to achieve predetermined goals. It defines the target market, finalizes the budget, sets the objectives, decides on media, creates an ad campaign, releases it in the media channels, and lastly evaluates the final result. Planning below-the-line activities The agency promotes the products in below-the-line activities that include catalogs, trade shows, social media marketing, direct mail, and targeted marketing Structure of Advertising Agencies Creative Service Department A Creative Service Department is the strength of the agency as it is responsible for all the creative work. Account Management Account Management is responsible for gaining consent from customers for storyboards, advertising plans, media schedules, etc. Media Department Media Department is responsible for creating a strategy regarding media plan Management and Finance Management and Finance is responsible for managing the plan and its finances Other Services Other services include market research, public relations, and publicity, etc. Types of Advertising Agencies Full-Service Agencies Full-Service Agencies provide media planning, media research, and creative services for implementing the ad campaign. Creative Boutique Creative Boutique provides ideas for the campaign and also helps with idea execution Modular Agencies Modular Agencies help to execute a part of advertising obligations Specialist Agencies Specialist Agencies gain prominence in a specific type of area or industry Agency Networks and Subsidiaries of Large Agencies Agency Networks and Subsidiaries of Large Agencies helps to establish a national and international network to satisfy the needs of its clients. In-House Agencies In-House Agencies is set up as internal department to handle specific operations Global Agencies Global Agencies function at a global level and deal with projects belonging to multinational companies. Advertising Agency Example 1. WPP 2. Publicis Groupe 3. Interpublic Group of Companies 4. Omnicom Group Inc. This video is on Advertising Agency and it has the following sub-topics. Time Stamps 0:00 What is An Advertising Agency? 00:48 Functions of Advertising Agencies 00:56 Planning the Ad Campaign 01:23 Planning-below-the-line activities 01:43 Structure of Advertising Agencies 02:03 Creative Service Department 02:22 Account Management 02:48 Media Department 03:12 Management and Finance 03:24 Other Services 03:40 Types of Advertising Agencies 03:43 Full-Service Agencies 03:57 Creative Boutique 04:12 Modular Agencies 04:28 Specialist Agencies 04:43 Agency Networks and Subsidiaries of Large Agencies 05:06 In-House Agencies 05:27 Global Agencies 05:45 Advertising Agency Example

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