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Are you tired of being the best-kept secret in your industry? Most entrepreneurs think branding is just about a "pretty logo" and some colors, but that’s exactly why they struggle to get consistent high-ticket clients. In this episode of Open Book Entrepreneur, Tony sits down with Barbara Carneiro, a brand curator with over 20 years of experience. Barbara reveals how she turned 20 years of "failures" into a powerhouse agency and why your brand is actually a "movement" that people want to join. In this episode, you’ll discover: 🚀 Why "visibility" is only the first step and what comes next. 🚀 The "Heartbeat Discovery" process that reveals your brand’s unique DNA. 🚀 Why your visuals should be the last thing you design. 🚀 The 9 specific "Gaps" (Value, Timing, Visibility) that stop people from saying YES. 🚀 How to transition from a "job" mentality to building a global brand. Stop leaving your reputation to chance. It's time to be intentional about how you are perceived and start telling a story that motivates your ideal clients to take action. Connect with Barbara: Website: https://spiceinc.com Connect with Tony: If you want to remove internal limitations and scale your coaching business to consistent high-ticket clients with ease, subscribe for more episodes. #BrandingStrategy #HighTicketCoaching #EntrepreneurMindset #BusinessGrowth #BrandIdentity #ClientAttraction #OpenBookEntrepreneur #MarketingSecrets #ScalingBusiness