Fundraising Ideas - What to do Instead! скачать в хорошем качестве

Fundraising Ideas - What to do Instead!

Many nonprofits turn to fundraising events—like car washes, 5Ks, and galas—believing they are simple and effective. In reality, events are often the most expensive and least efficient way to raise money. This video challenges that approach and presents major gifts fundraising as a more effective, scalable alternative for nonprofits of any size, especially those with limited resources or experience. 1️⃣ High Cost per Dollar Raised – According to industry benchmarks, fundraising events often cost $0.50 to raise $1, making them the least efficient fundraising method compared to major gifts, which can cost as little as $0.05–$0.10 per dollar raised. 2️⃣ The Event Trap – Events appear successful because they generate revenue, but hidden expenses like staff time, planning hours, and overhead cut deeply into profits and distract from more profitable fundraising efforts. 3️⃣ Opportunity Cost – Time and energy spent on event planning could instead be used to identify and cultivate donors who are capable of making significant contributions with much less overhead. 4️⃣ Why Major Gifts Work – By focusing on major gifts, nonprofits can achieve higher returns with fewer resources. The process involves identifying top prospects, building relationships, and making personalized asks. 5️⃣ Major Gifts Fundraising Process: Identification: Brainstorm 25 potential donors and narrow to a top 10 based on inclination, capacity, and access. Cultivation: Meet with prospects to understand their giving interests and build trust before asking. Solicitation: Make a clear, specific ask—then pause and let the donor respond. 6️⃣ Overcoming the Fear of Asking – Most people struggle with making direct asks. Practice, role-play, and low-stakes rehearsal can help build confidence and comfort in solicitation. 7️⃣ Fundraising for Small Teams – For small nonprofits or first-time fundraisers, major gifts fundraising offers a low-cost, high-impact strategy. One well-executed lunch meeting could generate more than an entire event. // Looking to scale YOUR nonprofit’s fundraising revenue? Let’s Chat! https://pridephilanthropy.com/lets-chat Book a FREE 30 minute call with one of our experts: https://pridephilanthropy.com/fundrai... Just starting? Learn about our video course to raise your first $100,000: https://pridephilanthropy.com/raise100k Watch our next webinar live for free by registering here: https://pridephilanthropy.com/virtual... FREE Nonprofit Fundraising Newsletter: https://pridephilanthropy.com/email-s... LinkedIn: https://www.linkedin.com/company/prid... Facebook: https://www.facebook.com/pridephilant... Instagram: https://www.instagram.com/pridephilan... // PRIDE Philanthropy helps nonprofits maximize and scale their revenue through fundraising education and ongoing direct support of nonprofit clients. We work with organizations all over the country and help organizations thrive by expanding their philanthropic revenue and impact. We’ve helped raise more than $1.5B with our clients and helped nonprofits drive more revenue to their missions and today… Our client portfolio does over $300M between 20-25 full service clients. Our largest campaigns have been over $100M, while our smallest are about $2M. Philanthropy can be complex, so we take the guesswork out and help drive fundraising revenue to your bottom line. #fundraising #nonprofits #philanthropy