1: Gabe Kwakyi: Creative Hits, Influencer Pipelines, and Scaling Meta скачать в хорошем качестве

1: Gabe Kwakyi: Creative Hits, Influencer Pipelines, and Scaling Meta

Gabe Kwakyi, CEO of Lingvano and mobile growth leader, shares how creative hits powered Lingvano's paid acquisition, how he became CEO, and his testing → scaling → core framework on Meta. We also dig into onboarding/monetization experiments, live-learning bets, community building, and Gabe’s “AI Stack for Startups.” What you’ll learn: • Why a tiny % of creatives drive the majority of paid social results—and how to reliably find them • The playbook to mine influencer content and graduate winners from testing → scaling → core • Budgeting and campaign structure tactics to let new winners break through incumbent hits • When (and for whom) app→web payment flows actually make sense • Parallel growth lanes beyond UA: onboarding, monetization, live sessions, and community • Gabe’s “AI Stack” to go from beginner to intermediate with LLMs Key Takeaways: • Creative hits rule paid social. Treat influencers as your “hit makers”; port high-engagement organic posts into ads and look for fast spend/scale with strong unit economics. • Judge by scale, not vanity. If Meta won’t spend on it, it’s not a hit—pause losers quickly. • Structure matters. Keep an always-on testing campaign; promote winners to a scaling lane (separate ad sets to force initial spend), then into your core. • Expect droughts. Old hits can keep outperforming new tests—reactivate past winners and extend via hook swaps, but keep sourcing creators. • Web payments ≠ free margin. Friction can erase take-rate gains; look for segment fit (e.g., older audiences) and promo-led moments to overcome drop-off. Test before scaling. • Don’t single-thread growth. Run ongoing onboarding/monetization experiments and build community to diversify beyond UA. Links & Resources Lingvano (learn ASL, BSL, and more): www.lingvano.com Gabe’s AI Stack for Startups (go to first featured posts):   / gabrielkwakyi   Advanced App Store Optimization Handbook: https://www.asoebook.com/ Connect with Gabe on LinkedIn:   / gabrielkwakyi   The Price Power Podcast is hosted by Jacob Rushfinn, CEO and Co-Founder at Botsi. Go to Botsi.com to add AI Pricing Models to your subscription app.