La Roche-Posay's 2nd Year of Cancer Support: Enhancing Quality of Life for Patients скачать в хорошем качестве

La Roche-Posay's 2nd Year of Cancer Support: Enhancing Quality of Life for Patients

La Roche-Posay, a French skincare brand, continues its partnership with the Cancer Network Foundation for the 'La Roche-Posay Cancer Support' project, now in its second year. The project aims to improve the quality of life for cancer patients by providing support and resources. Since its inception in 2023, the project has been aligned with the brand's mission to support patients with skin issues, including those affected by cancer treatments. Over 80% of cancer patients experience side effects that impact their skin, leading to a reduction in treatment intensity for 50% of patients. To address this, La Roche-Posay has collaborated with the Thai Cancer Network Foundation to launch a patient support program. The program includes workshops to enhance patients' and caregivers' quality of life and knowledge. La Roche-Posay has also donated Lipikar Baume AP+M balms to the foundation and various hospitals to soothe patients' skin during and after treatment. The brand's commitment to continuous support is evident through its donation of 1 million baht to the Cancer Network Foundation. This donation will further support long-term projects, such as workshops and reimbursement for dermatology consultations for patients with severe skin issues due to treatment. Over 1,100 patients will receive support, and the brand aims to provide over 5,800 balms in 2024, with a target of 7,000 balms in 2025. Beyond financial support, La Roche-Posay and the Cancer Network Foundation emphasize the 'Healing Power of Touch' principle. This principle helps reduce cancer patients' stress and anxiety. The three key components that promote the healing power of touch are: Support from caregivers: The care and attention from those close to patients is invaluable. Touch therapy: Physical touch, such as massage, promotes relaxation and healing. Tested and suitable skincare products: Suitable for patients undergoing cancer treatment, these products alleviate skin side effects and allow patients to focus on physical recovery. During the La Roche-Posay Cancer Support event, the following products were recommended for skin recovery: Lipikar Baume AP+M: A rich balm that helps moisturize and soothe very dry and sensitive skin. Apply once daily to dry areas, such as the face and/or body, and reapply as needed. Lipikar Syndet AP+ Cream: A gentle body and face cleanser that helps reduce bacterial buildup and itching. Suitable for dry and sensitive skin. Cicaplast Baume B5+: A rich balm that helps repair and soothe skin, reducing irritation and strengthening the skin barrier. Anthelios UV Moon 400 Invisible Fluid SPF50+: A lightweight, non-greasy sunscreen that protects the skin from UV rays. Suitable for sensitive and dry skin. Apply to the face and body before sun exposure and reapply every 2 hours. Dr. Marrk Phromthongkam, a specialist in anti-aging medicine, gynecology, and sexual medicine, said, "We truly believe in the healing power of touch. Studies on sensory benefits show that the healing power of touch can help manage stress and anxiety. We have partnered with the Cancer Network Foundation to bring this power of touch to the heart of our workshops for patients and caregivers." In addition to supporting cancer patients continuously, La Roche-Posay has launched a website, . This online resource provides expert advice on self-care and includes online training to help patients and caregivers better care for themselves. La Roche-Posay has donated 1 million baht to support activities that promote physical and mental recovery for patients and their families. For every training session, La Roche-Posay donates 1 euro to the Union for International Cancer Control (UICC) to support various projects aiding cancer patients.