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Abed Naamani Al Rahman Naamani founder of Mag Lebanon shares how he spotted the digital shift early on and turned his passion into profession by building one of the region's top digital media platforms with over 10 Million monthly views. This episode dives deep into the art of storytelling, community-building, and staying true to your values in the digital age. We discuss how Abed built Mag Lebanon, one of the biggest PR & digital media agencies in the Middle East, while also uncovering hidden gems in Beirut and what makes Lebanon so special. Abed is also a media personality and PR strategist - here he shares the journey of creating one of the region’s most influential platforms and why genuine connection will always outlast trends. We explore the reality behind the perfectly curated Instagram feed, the power of personal branding when done right, and Lebanon’s unmatched spirit in the face of crisis. Packed with lessons on authenticity, resilience, and brand building, this conversation is a must-listen for entrepreneurs, creatives, and anyone navigating today’s social media-driven world. We dive into: • Why Lebanon’s culture, hospitality, and resilience are its greatest assets • The marketing shift from promoting brands to showcasing the people behind them • How to filter out inauthentic relationships in business and life • Why not everything you see on social media is real — and how to protect your self-worth • Building long-term trust with your audience through authenticity • Collaborating with global brands without losing your brand DNA 00:00 Introduction & Beginnings of Mag Lebanon 02:30 From Print to Digital Media 04:45 Passion for Storytelling & Early Influences 08:10 Building Connections & Launching Mag Lebanon 11:00 Power of Authentic Networking 13:45 Navigating Social Media & Personal Values 18:00 Reality vs. Illusion on Social Media 22:00 Privacy, Recognition, and Social Judgement 26:00 Media, Reputation & Character 30:15 Giving Back: Autism, Awareness, and Human Stories 34:50 Impact of Media & Spreading the Right Message 36:45 No One Has a Perfect Life 40:00 Crisis, True Friends, and Gratitude 43:00 Lebanese Resilience & Culture 46:15 Hidden Gems & Reflections from Covid Times 47:00 Brand Collaborations & Creating Authentic Connections 50:50 Lasting Success, Humility, and Knowing Your Worth 52:00 Growth, Maturity & Supporting Others 52:45 Final Thoughts & Closing #Lebanon #SocialMediaTruth #Authenticity #BrandBuilding #MiddleEastBusiness #MagLebanon #Beirut #Media #InstagramvsReality