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In this episode of TDR Cannabis in 5 presented by Dutchie, host Shadd Dales breaks down the latest report from Whitney Economics on the U.S. cannabis beverage industry. The report highlights a major milestone: THC beverage sales topped $1.1 billion in 2024. The conversation takes a closer look at what’s driving this growth, including changing consumer behavior, evolving regulations, and shifting trends in alcohol consumption. As traditional categories like beer, wine, and spirits lose ground, cannabis beverages are becoming an attractive alternative for consumers seeking more balance, control, and wellness in their choices. The report estimates the total potential market for cannabis and hemp drinks could reach $10–15 billion, showing just how early this industry still is. With 500–750 brands competing and some already generating over $10 million in annual sales, the segment is building momentum quickly. Shadd also explains the challenges ahead, from state-by-state legal differences to complex production and testing requirements. Despite the hurdles, the outlook remains strong as distribution expands beyond dispensaries into alcohol channels, direct sales, and e-commerce. This episode provides a clear, concise overview for anyone interested in cannabis investing, market growth, and consumer trends. #CannabisNews #THCDrinks #CannabisInvesting #CannabisIndustry #CannabisStocks #THCBeverages #CannabisMarket #HempIndustry #CannabisBusiness #CannabisReport Want to see last week's recap? • Rescheduling Rumors Highlight This Week’s ... Want to see more Cannabis Reform videos? • Why Industry Leaders Doubt Federal Cannabi... • Congress Orders Study of State Cannabis La... • Two-Thirds of Voters Back Legal Cannabis |... • MORE Act Returns: What It Means for Cannab... Want to be updated on Cannabis, Small Cap, AI, and Crypto? Subscribe to our Daily Baked in Newsletter! https://newsletter.thedalesreport.com... Find us as well on Facebook, Twitter, Instagram, LinkedIn and on the Web: Facebook: / thedalesreport Twitter: / thedalesreport Instagram: / dalesreport LinkedIn: / the-dales-report Apple Podcasts: https://tinyurl.com/TDRTradetoBlackon... Spotify: https://tinyurl.com/TDRTradeToBlackon... Website: https://thedalesreport.com/ For copyright matters, please get in touch with us at: [email protected] Podcast Disclaimer (Financial Interests) The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of any company, organization, or employer. The content is provided for informational and entertainment purposes only and should not be taken as financial, investment, or legal advice. The hosts and/or guests may hold positions in the companies, stocks, or financial instruments discussed during the show. These holdings should not be considered as endorsements or recommendations to buy or sell any securities. Listeners are encouraged to do their own research or consult with a qualified financial advisor before making any investment decisions. By listening to this podcast, you agree that the hosts, guests, and producers are not liable for any decisions you make based on the information discussed. Full Disclosures: https://thedalesreport.com/website-te...