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Validate Your Business Idea with Confidence | Module 3: Market Research & Validation Welcome to Module 3 of our Entrepreneurship Training Series: Market Research and Validation! You've got a business idea—but is there a real market for it? In this module, you'll learn how to find out with data-driven insights and strategic analysis. We dive deep into how to: Define your target market (demographics, psychographics & behaviors) Identify customer needs and pain points Conduct primary research (surveys, interviews, focus groups) Leverage secondary research (industry reports, public data, competitor info) Analyze competitors (direct and indirect) Spot key market trends that may affect your idea By the end of this module, you’ll be equipped to conduct your own market research report, which will become a cornerstone for your startup journey. Learn how to assess the viability of your idea and determine your next steps before investing more time or money. Timestamps: 00:00 - Introduction 00:28 - Understanding Your Target Market 01:05 - Conducting Primary vs. Secondary Research 01:44 - Competitor and Industry Analysis 02:25 - How to Compile Your Market Research Report 03:34 - Summary & What’s Next Subscribe now to follow the full entrepreneurship course and don’t miss Module 4: Business Model Design—where we turn your validated idea into a strategic business blueprint. #MarketResearch #BusinessValidation #EntrepreneurshipTraining #StartupTips #TargetMarket #CompetitiveAnalysis #BusinessIdeas #CustomerInsights #StartupCourse #BusinessPlanning