35 Zvi Band Success in Your Sphere: Relationship Marketing скачать в хорошем качестве

35 Zvi Band Success in Your Sphere: Relationship Marketing

This excerpt from "SUCCESS IN YOUR SPHERE: Relationship Marketing" by "ZVI BAND" details a relationship marketing strategy called CAPITAL (Consistent execution, Aggregate, Prioritize, Investigate, Timely engagement, Add value, Leverage). The author argues that strong professional relationships are a crucial business asset, outlining how to build and maintain these connections effectively. The book explores overcoming common challenges like memory limitations and short-term thinking, offering tools and techniques for prioritizing contacts, gathering intelligence, adding value through various actions, and tracking the results. Ultimately, it emphasizes the importance of authenticity and consistent effort in building lasting, mutually beneficial relationships for business success.