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Competing for AI talent when your brand is smaller

The AI and robotics talent market is louder and more competitive than ever. Smaller companies feel that pressure every day. This episode explores what it takes to stand out, how to attract the right people, and why impact and ownership often matter more than brand recognition. Chris Kusaba (formerly of Mytra) brings experience from Tesla and high growth startups to outline what talent teams need to do differently. How teams can compete more effectively Chris shares concrete approaches that help recruiting teams move faster and with more clarity. This includes using commercial storytelling in outreach, guiding hiring managers away from unrealistic unicorn profiles, and designing referral programs that actually work. He also breaks down how transparency and strong documentation protect teams from knowledge loss in technical environments. What you can learn and apply right now You will hear how to create a message that cuts through noise, how to expand the talent pool in niche markets, and how to position your company for candidates who care about impact and scope. Chris walks through real tactics that help teams balance speed with diligence and bring in talent that grows with the company. If this episode brings value, subscribe and stay with us as we continue to explore the future of talent and team building. #startup #talent #founders #startups #founder #recruiting #CareerDevelopment #hr #futureofwork #talentacquisition #recruiter #hiring #careeradvice #recruitment #peopleleader #humanresources