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This How We Started EUME

In this video, I'm taking you through my day, from my home to the EUME office. You’ll see where it all started, what’s inside my own bag, why I chose to build a luggage brand instead of doing an MBA, and what it’s like working with my mom. We didn’t want to do a boring sit-down interview. So this is fast, fun, and shot in motion — real conversations, real spaces, and a behind-the-scenes look at how we’re building EUME. Whether you’re a founder, a traveller, or just curious, I hope this gives you something to take away.