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Strategy is one of the most overused words in organisational life – and one of the least well understood. In this conversation with Rupert Morrison, we explore what strategy actually means, who really owns it, and why so many organisations struggle not with ambition, but with focus. We talk about why strategies so often turn into shopping lists, why prioritisation is harder than it looks, and how pace, culture, and execution collide once a strategy meets the real world. It’s a practical, grounded discussion about making strategy simpler, sharper, and genuinely useful – without pretending the work itself is simple. 💡 #Join our weekly newsletter: Looking for a consistent source of leadership & OD tips? Subscribe to our weekly newsletter by clicking the link below and receive valuable leadership tips directly in your inbox: https://distinction.live/keep-in-touch 👉Don't forget to hit the like button and leave a comment sharing your thoughts and questions 💼Rupert Morrison Co-Founder and CEO Ārahi Ltd https://arahi.com/ Founder and Deputy Chair, OrgVue https://www.orgvue.com/ Follow and Connect with Rupert here: / rupertmorrison Buy Rupert's books here: Strategic Value Creation https://www.amazon.co.uk/Strategic-Va... Organisation Planning and Analysis https://www.amazon.co.uk/Organization... Rupert Morrison is CEO and co-founder of Ārahi, founded in November 2021, with its SaaS platform launched in June 2024. Ārahi connects the line from strategy through planning to board reporting, enabling organisations to move from raw data (such as P&L) to a fully formed board pack, with commentary written directly within the platform. It is the first product to natively build the board pack end-to-end. Rupert is also the founder and Deputy Chair of OrgVue, one of the UK’s fastest-growing analytics firms and a former winner of Most Innovative Company in the Sunday Times Fast Track Tech 100. He is the author of three books: Strategic Value Creation, Data-Driven Organisation Design, and Organisational Planning and Analysis. With over 25 years’ experience in consulting and technology, including roles at A.T. Kearney, Concentra, OrgVue and now Ārahi, Rupert works at the intersection of strategy, organisation design, and analytics. His focus is on helping organisations address board-level challenges through practical, data-led approaches that deliver sustained business impact. Rupert holds an MSc in Economics, specialising in micro general equilibrium modelling and game theory. Originally from New Zealand, he is married with three sons, has coached rugby for over 13 years, and is a keen Ironman-distance triathlete and writer. Hosts: Garin Rouch Chartered FCIPD: / garinrouch Garin is an award-winning Organisation Development and Design consultant with over 19 years’ experience. He has supported leading organisations in London, Asia Pacific, Middle East, India and Sydney in achieving their strategic objectives. He has experience working with companies of all different sizes and sectors including Legal & General, BNP Paribas and Citigroup. Garin is Chair of the CIPD Organisation Development and Design Group and Co-Chair of CIPD Culture and Transformation Senior Stakeholders Group. In these roles he delivers regular events that support the development of the OD&D and HR profession. Garin is a regular conference speaker and writer on Organization Development. Garin is a Chartered Fellow of the CIPD and his qualifications include an MSc in Systemic Leadership and Organisational Development (Grade: Distinction) and a BA (Hons) in Business from Northumbria University. Dani Bacon: / danibacon478 Dani is an experienced people and organisational development professional having worked as Director of People at Investors in People and led multi-disciplinary business services functions including People and HR, governance and risk and technology in both the not-for-profit and public sectors. She has an MBA from Durham University and has completed the Organisation Development Practitioners Programme at Roffey Park. Dani works with leaders to take a more people-centric approach to organisational effectiveness and growth delivering transformational people and organisational effectiveness programmes. She works with leaders to develop strategies and create the conditions, culture, structures, and processes that unleash the potential of their people to achieve great things. Dani is TrainingZone's OD Columnist. #strategy #executivecommittee #organisationdesign