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What does every aspiring entrepreneur need for success? How do bold ideas attract money to grow on? In this talk, Dr. Pauli Heikkilä explores the realities and challenges of financing new and innovative businesses, from cafés to cutting-edge tech start-ups. As a senior executive in public finance and venture capital, he shares practical advice on equity, debt, and the often-overlooked risks and opportunities of entrepreneurship. If you are a future founder, you will want to finance your business journey right, right from the start. No matter whether you're dreaming or already building, this talk is for you. Dr. Pauli Heikkilä served as the CEO of Finnvera Plc from 2005 to 2024. Finnvera is Finland’s official export credit agency and the country’s national promotional bank. He was also a member of Team Finland’s Steering Group, a network that brings together all Finnish public internationalisation services, and he has extensive knowledge of export and SME financing and the development of national innovation systems. Before joining Finnvera, Dr Heikkilä was the CEO of Digita Ltd, a Finnish broadcasting and telecom company. Before that, he worked as a Technology Director at Tekes (now Business Finland) and as a Project and Group Manager at Nokia Corporation. After retiring from Finnvera, Dr. Heikkilä joined actoRx Advisory as a Senior Associate. actoRx is a management consulting firm based in Germany advising governments and financial institutions on public management and finance. Pauli Heikkilä holds a Doctor of Science in Technology. He has acquired additional education throughout his career, especially in leadership and strategic planning. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx