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In this episode of the Boostara Podcast, I sit down with Tina Beattie, co-founder of esg:one, to unpack how Environmental, Social and Governance strategies are evolving, and why ESG should be seen as a strategic engine for competitive advantage, not a compliance burden. Drawing on her background in finance and data analysis, Tina explains how poor-quality data and unclear questioning undermine even the best sustainability ambitions. We explore the misconceptions around ESG, the opportunity in targeting so-called “dirty stocks”, and how sustainability needs to be embedded directly into financial decision-making. We also take a wider look at AI in business and everyday life, from streamlining complex supply chains to the importance of still analysing data personally, not outsourcing thinking to algorithms. ✨ Key Takeaways ESG can be a powerful driver of competitive advantage. Tina’s finance and data background shapes esg:one’s practical approach. Data quality is the foundation of effective strategy. Challenging high-impact sectors can unlock meaningful ESG gains. Many ESG misconceptions stem from perceived cost and complexity. AI enhances data processing but must be implemented thoughtfully. Asking the right questions is more important than having more data. Sustainability should be integrated into financial analysis, not treated separately. Technology can streamline operations, but human judgment remains essential. Get in touch with Tina directly via: tina@esg-one.co