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What if the global food system isn’t “broken” in the way sustainability debates usually claim, and treating it that way leads to worse decisions? Paul Shapiro sits down with Jan Dutkiewicz and Gabriel Rosenberg, authors of Feed the People, to unpack how industrial scale and trade created unprecedented food abundance, why “eat local” and small-farm nostalgia collapses at 8 billion people, and what practical policy levers can improve outcomes without fantasy. They explore a clear framework, more food, less feed, no fuel, why animal agriculture remains an inefficient use of land and protein, and how public policy can reshape meat demand by changing incentives instead of accepting forecasts as fate. You’ll leave with sharper systems thinking, grounded tradeoffs, and a clearer view of what scalable food system decarbonization can actually look like. Things You Will Learn 1. How to evaluate food system claims using systems logic instead of slogans. 2. Why meat demand rises, and how policy can bend the curve without moralizing. 3. What “more food, less feed, no fuel” implies for land use, emissions, and investment priorities. Tools & Frameworks Covered 1. More food, less feed, no fuel. Prioritizes crops for human food over animal feed and biofuels. 2. Incentives over narratives. Shows how policy choices shape production, prices, and demand. 3. Democratic hedonism. Meets people where they are, then reduces harm at scale. #BusinessForGood #SustainableBusiness #FutureOfFood #AlternativeProtein #FoodSystemDecarbonization