This is the biggest barrier to more people riding bikes in cities скачать в хорошем качестве

This is the biggest barrier to more people riding bikes in cities

We often blame the barriers to cycling on obvious targets: politicians, partisan arguments, or mayors who lack courage. But if you dig deeper, these barriers all stem from something more fundamental - something that mirrors how we once thought about smoking. And this phenomenon has been given a name: Motonormativity. 0:00 How we once thought about smoking 0:53 How perceptions have changed 1:30 Change in cities 2:16 Motonormativity 4:48 How deeply car brain is ingrained 7:18 How we're all wrapped up in this Here's the study on Motonormativity: https://osf.io/preprints/psyarxiv/egnmj Shifter Memberships are here! If you'd like some bonus content while also supporting this channel, please consider becoming a member. Patreon:   / shifter632   YouTube memberships:    / @shifter_cycling   #cycling #bikecommuting #urbanplanning A huge thanks to my sponsors this year. They support this channel, so please support them. They also make amazing products that I use every day and endorse without hesitation. Priority Bikes: I happily rode Priority for years before they signed on as a sponsor this year. I’m currently riding the zippy and fun new Priority Eight: https://alnk.to/1XWoxFO I’ve ridden the Priority Continuum Onyx through many Canadian winters: https://bit.ly/3tzXTee. Two Wheel Gear: My favourite bike bags and panniers, and the best convertible backpack-pannier that I’ve ever used (which you see in this video): https://twowheelgear.com/?utm_source=... Buy my book Frostbike: The Joy, Pain and Numbness of Winter Cycling: https://rmbooks.com/book/frostbike/ I don’t really do proper product reviews, but here are some products that I’ve tried on this channel that I like. (Of course, you don’t need anything fancy to ride a bike, other than a bike, but these are Amazon affiliate links, and I get paid a small commission if you buy them 😉) • If you ride a bike in the city, you need a good lock. Litelok is a good option: us.litelok.com/SHIFTER • If you wear a helmet and like to be well-lit, consider the Lumos: ridelumos.com/shifter • Hindsight sunglasses have mirrors so you can see behind you while you ride. Plus, they look good: https://collabs.shop/f9hvof • Love these RedShift Acrlight Smart LED Pedals: https://redshiftsports.com/collection... • Crane Bicycle Bell (the ding is sublime): https://amzn.to/48gsHQ2 • Bicycle Cargo Net (why did it take so long for me to buy one of these?): https://amzn.to/31s1Ovu • Vaude Cover II Rain Poncho (for higher-end, try Cleverhood or People’s Poncho): https://amzn.to/3jLkift • Peak Design phone case (the one I use, paired with the Peak Design phone mount): https://amzn.to/48giWS6 Follow me! Instagram:   / tombabin   Twitter:   / tombabin   Threads: https://www.threads.net/@tombabin (@tombabin@threads.net) TikTok:   / tom_babin   #cycling #bike #commuting