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In 2022, automotive retail company, Ejner Hessel, had the opportunity to become a general distributor of Mercedes-Benz trucks in Denmark. This was something very close to the heart of the company’s business, as it originally started out as a reseller of trucks back in 1968. Today, Ejner Hessel is Denmark’s largest licensed dealer for Mercedes-Benz trucks, while also representing other global brands like Ford, Renault, and Dacia – with Hessel Trucks as the department taking over the Mercedes-Benz truck import. As a new importer of Mercedes-Benz trucks, Hessel Trucks became responsible for a complete supply chain – from importing and distributing spare parts to importing and selling new trucks and beyond. Taking on this task presented a massive business opportunity, but also came with a challenge. Hessel Trucks faced the absence of an import management system tailored to their needs. Consequently, they embarked on the journey, starting with a blank piece of paper. However, they knew that in order to achieve this ambition, they needed to collaborate with a partner.