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IIn this episode of the Lebra Podcast, host Nate Lichte talks with Randy Jensen, Superintendent of American Falls School District (ID). After more than four decades in one rural community, Randy shares how a simple idea “Read, Talk, Play Every Day” became a community-wide movement for early literacy, showing up on T-shirts, in local businesses, and even at the senior center. Randy and Nate dig into how American Falls built an Opportunity Community Model that brings food, healthcare, housing support, GED classes, workforce services, and more together under one roof so families can actually move out of poverty. Randy also explains why he embraced AI early, how tools like ChatGPT save him hours each week, and why he pushed staff to try AI before worrying about student use. They close with grounded advice for first-time and aspiring superintendents on relationships, visibility, and staying out in schools instead of stuck in the office. Timestamps 02:15 Forty-plus years in one small rural town and why longevity matters 03:18 The origin story of Read, Talk, Play Every Day 07:35 Why prevention beats closing the achievement gap later 09:19 How other Idaho communities adopted Read, Talk, Play Every Day 16:04 Grants, the Village satellite office, and coordinated services for youth 19:15 Quadrupling the food bank when SNAP dollars dropped 20:35 Redefining the superintendent role: cradle to career, not just K–12 23:06 A powerful GED graduation story and what it modeled for kids 24:36 Building relationships across cultures and engaging every parent 32:24 Practical advice for districts just starting with AI 34:39 Final guidance for first-year and aspiring superintendents Why You’ll Love This Episode If you care about early literacy, family poverty, or the future of AI in schools, this episode gives you concrete, do-able ideas from a superintendent who has actually lived them out in one community for more than 40 years. Connect with Randy Jensen LinkedIn: / randy-jensen-41354817 Website: https://www.sd381.k12.id.us/ Follow Us Nate Lichte LinkedIn: / nate-lichte Lebra Website: https://www.lebrahq.com/ Lebra LinkedIn: / lebrahq About Lebra Podcast The Lebra Podcast is where host Nate Lichte speaks with education leaders and innovators about the future of schools, uncovering stories and strategies that create meaningful impact. 👉 Enjoyed this episode? Subscribe to the Lebra Podcast for more conversations on leadership, culture, and the future of learning.