How Chili Piper drove 1,400 SQLs with 2 marketers | Alina Vandenberghe скачать в хорошем качестве

How Chili Piper drove 1,400 SQLs with 2 marketers | Alina Vandenberghe

Live from SaaStock USA, Alina Vandenberghe (Co-Founder & Co-CEO of Chili Piper) shares the marketing formula that helped her team scale pipeline, reduce CAC, and turn marketing + SDR collaboration into a growth engine. 00:00 – Intro: From builder to accidental CMO 02:25 – Why SaaS marketing is broken (CEO–CMO trust gap) 04:25 – The 3-part formula: Attention + Growth Plays + Orchestration 04:54 – 3 ways to get attention (humour, wow moments, and helpful content) 06:30 – Choosing from 38 growth plays 07:24 – The orchestration process 11:50 – KPIs and measuring impact 13:35 – Chili Piper results: 1400 SQLs 14:30 – Chili Piper resources (QR code) 15:10 – Audience Q&A Speaker links: LinkedIn:   / alinav   Website: http://chilipiper.com/ Subscribe for the latest from our global conferences. ==================== 🇺🇸 SaaStock USA: April 15-16 2026 | Austin, Texas https://saastock-usa.com/tickets ~~~~ LinkedIn:   / saastock   Twitter:   / saastock   Instagram:   / saastock   Facebook:   / saastock   TikTok:   / saas_tok