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A Day In The Life Of Tim Cook

When Steve Jobs resigned as Apple’s CEO in August 2011, he handpicked Tim Cook as his successor. Cook had been with the company since 1998, and earned the reputation of being an operations mastermind. Dramatically Apple’s reducing on-hand inventory and delivering products to customers faster using a technique called just-in-time manufacturing. But his greatest work has been performed over the past decade as CEO. When Apple’s popularity and growth exploded in a way almost no one expected. This has led many people to wonder about the man behind the machine: Tim Cook. And what he does on a daily basis to stay at the top of his game. So in this video, we’re going to take a peak behind Apple’s curtain, and find out what a day in the life of Tim Cook is really like.