Why Your Marketing Team Feels Busy — But Isn’t Winning (ft. Charlie Grinnell) скачать в хорошем качестве

Why Your Marketing Team Feels Busy — But Isn’t Winning (ft. Charlie Grinnell)

Charlie Grinnell went from shooting action‑sports films to becoming one of the sharpest minds in data‑driven marketing. In this episode, he breaks down why creative alone isn’t enough, how external benchmarking exposes blind spots, and what separates reactive brands from true market leaders. Charlie shares lessons from Red Bull, Aritzia, and building Right Metric — plus why understanding human behavior through digital signals is the future of marketing. About Charlie Grinnell Website: https://rightmetric.co/ Social:   / charliegrinnell   ✨Sponsors✨ Penji, the human-first creative subscription service for agencies and teams. Website: https://penji.co/pricing/ Subscribe to Penji’s YouTube Channel:    / @dotpenji   #marketingstrategy #creativeleadership #podcast #analytics Chapters 00:00 - Intro and Guest Background 01:07 - Mistakes, Data Insights, and the Digital Thesis 03:37 - Creative Frustration Leads to Marketing Focus 05:45 - Understanding Data Signals and Metrics 09:30 - Practical Steps to Begin Data Exploration Without Overwhelm 10:59 - Career Evolution: From Creative Work to Data Systems 12:42 - Writing SOPs and Scaling with AI 14:31 - Executive Pressure at Red Bull 16:58 - Aritzia's Organizational Structure and Marketing Focus 19:42 - Leveraging External Data for Competitive Benchmarking at Aritzia 22:09 - Agency myths and the Wizard of Oz metaphor 24:20 - Reactive vs leader brands: frameworks and pitfalls 27:55 - Overcoming Blind Spots: Balancing Data, Creativity, and Collaboration in Marketing 36:00 - Deep Dive into Marketer Psychology 36:14 - AI Impact on Marketing Scoreboard and Creativity 39:43 - Evolving Metrics, Attribution, and Tooling 42:42 - Closing Thoughts and Future Directions