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This Enterprise Engagement Alliance Stakeholder Management Forum feature and YouTube show finds broad agreement that human capital factors are highly predictive of future equity value creation—but that business remains rates at best 2.5 to 4 on a scale of one to 10 in general understanding and operationalizing this link. Key Findings: Human capital is not “soft.” • Human capital drives durable alpha. Irrational Capital's research across 70,000 companies (750 million data points) demonstrates that firms where employees feel recognized, aligned, and trusted consistently outperform. Intrinsic motivators—not pay or perks—create lasting performance advantages. The research has been confirmed for the sixth year in a row by J.P. Morgan quantum analytics. The HAPI EFT based on this model has outperformed the S&P 500 since its inception. • Recognition tops all factors. Employee appreciation and recognition remain the single most powerful predictor of results for five consecutive years. • Extrinsic rewards are baseline, not differentiators. Pay and benefits are necessary but insufficient to motivate or retain talent long-term. • Irrational Capital’s Human Capital Factor Rating uses employee sentiment to identify “cultural hot spots” that affect execution. When people feel appreciated and aligned with purpose, innovation, retention, and customer experience rise—improving revenue quality, margin durability, and reducing risk. Research and practice show it’s measurable and an important investment consideration, driving sustained equity performance. Companies that effectively manage people outperform peers by roughly 4% annually. Yet, standardized accounting and access to comparable human capital data remain limited. This show is part of the Enterprise Engagement Alliance’s Stakeholder Management Forum and Library for Leaders, Academics, and Investors promoting dialogue and information sharing on stakeholder management and total rewards. Panelists of this show are also topic stewards for the Stakeholder Management Forum, co-hosting other upcoming forums on subjects related to their expertise with other experts in their fields. • Dave Bookbinder (Valuation steward), Executive Director, Valuation Services, Haefele Flanagan, Maple Shade, NJ. • Jason Britton (Investment steward), Founder, Reflection Investment Management, Charleston, SC. • Bart Houlahan (Leadership steward), Partner, Irrational Capital, Paoli, PA, creator of the Human Capital Factor, and co-founder of B-Lab. • Laura Queen (Human capital steward), Founder & CEO, 29Bison, Doylestown, PA. Linking Human Capital to Financial Value Bookbinder explains that strong culture is shown to reduce a company’s discount rate, while weak culture increases it. He calls for a formalized “human capital adjustment” within valuation models akin to company-specific risk premiums. However, because valuations must withstand audit and tax scrutiny, widespread adoption will take time. In M&A contexts, Laura Queen and 29Bison integrate human capital into due diligence through a 165-point framework connecting workforce indicators to investment theses. Her firm evaluates leadership quality, turnover trends, fairness, career mobility, and data readiness—then builds tools such as pulse surveys and role-clarity audits. A clear trend, she says: more private equity firms now deploy talent operating partners to drive post-acquisition value through people, not just balance sheets. Investor Perspectives Jason Britton’s firm, Reflection Asset Management, reaches similar conclusions via market observation. Financial statements obscure human factors, so his team triangulates from workforce stability, safety, training, and pay structure. They avoid over weighting any single metric and focus on sector-relative consistency. Two principles guide their process: 1. Consistency beats brilliance—steady, high-functioning cultures deliver fewer surprises. 2. Sector context matters—retail turnover differs dramatically from industrial turnover. Britton predicts growing standardization of human capital metrics, similar to carbon accounting in sustainability, which will narrow alpha differentials but elevate total market performance. Toward Accepted Valuation Standards Bookbinder emphasizes valuation rigor—inputs must survive legal and audit tests. He envisions: • A longitudinal human capital assessment covering leadership, recognition, safety, retention, and training relevance. • Discount-rate adjustments tied to documented culture quality. • Scenario analyses quantifying cash flow impacts of attrition and productivity lags. He argues this is not speculative; it’s applying existing valuation discipline to the “people systems” underpinning brand, technology, and customer assets. Companies with high employee and customer engagement on both sides are well positioned to outperform financially. Treating people management as one system captures hidden value and lowers risk.