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Be sure to check out our new podcast: / @buildersanddoers Stacy Bishop is helping FinTech founders close more deals by turning technical brilliance into sales clarity. With over two decades of experience at Jack Henry and a deep understanding of the banking world, Stacey now leads Selling FinTech, where she empowers startups to position their products effectively, build strategic partnerships, and master the art of selling to financial institutions. In this episode, we discussed: ✅ Why sales success starts with empathy, clarity, and structured conversations—not aggressive tactics. ✅ How fintech founders can avoid costly mistakes by validating product-market fit before scaling sales teams. ✅ Why Banking-as-a-Service (BaaS) and Open Banking are transforming the future of fintech–bank collaboration. 🔗 Save hours with top business hacks every Friday: https://thesearchlight.com/subscribe Connect with Stacy: / stacybishop / sellingfintech https://sellingfintech.com/ Chapters: 0:00 Intro 1:27 Early Sales Challenges 3:51 Being Underestimated as a Female Sales Leader 5:44 Balancing Education and Sales in Communication 9:27 Standing Out Without Discounts or Pushy Sales Tactics 14:21 Why Discounting Often Signals a Deeper Sales Problem 18:31 Building Confidence Through Validation and Micro-Agreements 23:08 Banking-as-a-Service (BaaS) as a Win-Win Model 26:31 Founders, Sales, and Knowing When to Scale 30:13 Motivating Sales Teams Without Burnout 33:40 Emerging Trends in FinTech and Banking 36:41 Defining a Realistic Target Market for FinTech Startups 39:13 Vision for the Future of FinTech-Bank Collaboration 43:03 Outro #HorizonSearchPodcast #FinTech #StartupSales #BankingAsAService #OpenBanking #SalesStrategy #FinTechFounders #FinTechGrowth #StartupLeadership #SellToBanks #ProductMarketFit #SalesMentorship #SaaSSales #TechSalesTips #StartupAdvice #FoundersJourney #SalesCoaching #FinTechPodcast #HorizonSearchPodcast #BaaS #FinTechSelling