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India’s MSME sector is the backbone of the economy contributing 37% to GDP, nearly 50% of exports, and employing over 30 crore people. But how can MSMEs overcome scale, credit, trust, and technology challenges in a rapidly digitizing world? This video captures key insights from the first panel discussion at Buzzing for Bharat (BFB) 2025, titled “NextGen Digital MSMEs: Harnessing Digital Power to Overcome Challenges and Scale.” Industry leaders from banking, fintech, investment, and research came together to decode how digital innovation is reshaping the future of MSMEs in India. 🎤 Panel Members Moderator: • Ms. Nipa Dutta, CEO, India Fintech Forum Panelists: • Mr. Ashit Bogani – SVP, AU Small Finance Bank • Mr. Sunil Kamat – EVP, Axis Bank • Mr. Ravi Kant Aurora – SVP, Gokwik • Mr. Vikram Pandya – Head of Research, Vanium Capital • Mr. Amit Kumar – Director & CTO, Easebuzz Key Discussion Highlights ✅ The evolving role of MSMEs in India’s growth story Innovation, inclusion, and digital adoption as the three pillars powering MSMEs. ✅ How banks are enabling MSME digitisation From QR codes, PoS machines, soundboxes, and digital payments to cash-flow based lending using GST and Account Aggregator data. ✅ Challenges faced by MSMEs while scaling Limited discoverability, trust building, fragmented digital tools, and working capital constraints. ✅ Investment & working capital solutions Why investors focus on quality growth, how digital footprints enable new-age funding models like RBF, and the importance of ecosystem-led financing. ✅ Fintech’s role in seamless MSME experience Embedded finance, API-first platforms, plug-and-play integrations, and how Easebuzz enables MSMEs to focus on core business while fintech handles complexity. ✅ Driving inclusion in Tier 2 & Tier 3 cities Simplified digital onboarding, transparent pricing, embedded banking partnerships with platforms like Zoho, Tally, and FMCG ecosystems. ✅ Cyber security, fraud prevention & compliance With cybercrime projected to reach 1% of India’s GDP by 2030, banks and fintechs shared insights on fraud detection, velocity checks, risk frameworks, and digital trust. ✅ Building digital trust for MSMEs Awareness, guardrails, continuous monitoring, and collaboration between banks, fintechs, and industry bodies. Key Takeaway The panel concluded with a strong message: India’s MSMEs are in safe hands. With banks, fintechs, investors, and policymakers working together, the sector is poised to drive the next phase of New-Age India’s economic growth. 📌 Watch the full discussion to understand how digital infrastructure, embedded finance, and trust-led innovation are shaping the future of MSMEs in India. 🔔 Subscribe to BuzzingforBharat for more insights from India’s MSME's voices in fintech, banking, policy, and entrepreneurship.