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The Four Stories Your Data Is Telling

You have the spreadsheet. You have the dashboard. But… do you know what story your data is actually trying to tell? In this episode of the Spin Sucks Podcast, Gini Dietrich breaks down the four types of stories your metrics are dying to tell you—and how to spot them before your CEO starts asking uncomfortable questions like, “Wait… is this even working?” You’ll learn how to: ✅ Recognize the confirmation story that says, “You’re on the right track.” ✅ Unpack the revelation story that makes you rethink everything ✅ Spot the warning signs before things go sideways ✅ Maximize the opportunity stories hiding in plain sight PLUS: How to move from “here’s what happened” to “here’s what it means”—and what executives really want to hear (hint: it’s not your impressions). 🧠 Because metrics don’t move people. Stories do. 🎧 Watch now and start turning your data into decisions that actually matter. 🔗 Want more? Subscribe, like, and drop a comment: Which story is your data telling you? 📌 Catch up on the series: https://spinsucks.com/communication/e... #SpinSucks #DataStorytelling #MarketingStrategy #MarketingLeadership #PRPodcast #CommunicationsStrategy #CrisisCommunications #ContentMarketing #MarketingTips #PESOModel