PPC Hot Take: Google's AI Isn't Always Smarter Than You скачать в хорошем качестве

PPC Hot Take: Google's AI Isn't Always Smarter Than You

In this episode of PPC Hot Takes, I sit down with Pamela Wagner, Founder and CEO of Ajala Digital, to discuss her PPC hot take: Google’s AI isn’t always smarter than you. Pam is a world traveler, ex-Googler, and trusted advisor to more than 3,000 business owners running paid ads. Together, we break down where Google’s automation shines and where human strategy still outperforms machine learning. In this interview, we cover: • The main AI automations inside Google Ads, including smart bidding, AI Max, and Performance Max • Why Google’s automation push doesn’t always lead to better results • Real examples where manual strategies outperformed AI • Common pitfalls when relying too heavily on automation • How to balance automation with hands-on PPC management • When AI is indispensable and when it’s overrated • How teams can prepare for an AI-forward future • Key transparency and ethical concerns marketers should keep an eye on Pam's Agency Website - Ajala Digital - https://ajaladigital.com/ — 🚀 NEED EXPERT HELP W/ PPC LEAD GEN? LET'S TALK! If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews! CONTACT US: https://level28media.com/contact-us/ — ⚡️ CONNECT WITH ME: LinkedIn |   / michellekop   Website | https://level28media.com/ Resources I Recommend: UNBOUNCE For Building Landing Pages | 20% Off Your First 3 Months https://unbounce.com/your-invitation/... By using any resources I recommend, I will recieve a small commission from the sale which helps this channel grow. Thanks for your support!