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In this episode of Long Run Labs, we sit down with Kevin Rutherford, longtime outdoor-industry leader, former CEO of nuun Hydration, and current CEO of Tosi Snacks, for a conversation packed with wisdom on leadership, culture, endurance, and building brands that last. We also dive into: 🌱 How early experiences in sport build lifelong resilience 🏢 What it really looks like to enter a company as CEO on day one 🏃♂️ Why passion-driven work creates better leaders, not burnt-out ones 🧠 The power of belief, belonging, and psychological safety in high-performing teams ⚖️ The natural friction between sales + marketing — and how to make it healthy 🚀 Why risk-taking, fast learning, and intentional culture create winning companies 💡 How AI can elevate teams rather than threaten them 🤝 Why shared KPIs and transparency matter more than ever 🎧 Full audio episode: https://podlink.com/1820300459 🏃🏻♂️ Follow along with Jon: / jwlevitt Long Run Labs is a weekly series exploring the intersection of endurance and entrepreneurship from the team that brings you For The Long Run Podcast. From brand builders to movement makers, we spotlight the runners driving change in the outdoor and endurance space. These are the untold stories behind the tools, companies, and communities that shape the industry, told with curiosity, honesty, and heart. Hosted by Jon Levitt. New episodes drop every Tuesday.