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Go to https://ground.news/Goblin to get a more balanced perspective of the world. Subscribe through my link for less than $1/month or get 40% off their Vantage plan this month only, which is what I use. This video as well as my ability to buy groceries and weed was made possible by my generous Patreons! Join the Goblin Gang: Patreon: / chillgoblin Twitter: @chill_goblin Everyone wants a piece of Flamin’ Hot Cheetos, especially Richard Montanez, the man who invented them. BUT… did he really? Short answer: No, he didn’t. Long answer: this feature-length video essay I intended to get out on 4/20 as a “Munchies Special”. It was delayed for reasons related to Chill Goblin being the type of person who would want to make a “Munchies special”. Written by Chill Goblin CHECK THIS CHANNEL OUT: “Is Ben Affleck's Nike Movie "Air" The First Biopic of a Brand?” by Scott Vrooman • Видео SOURCES: Mancini, Vince. (2023, June 9). “The Perfect American Success Story.” Welcome to Hell World. https://www.welcometohellworld.com/th... Vince Mancini’s substack: https://vincemancini.substack.com/ “Flamin’ Hot.” Directed by Eva Longoria, Searchlight Pictures, March 11 2023 Montanez, Richard. (2021). “Flamin’ hot: The incredible true story of one man’s rise from janitor to top executive”. Portfolio/ Penguin Michael Schudson, “Advertising as Capitalist Realism”, from “Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society” (New York: Basic Books, 1984), pp. 209-233 Lynn Greenfeld’s patent: United States Patent and Trademark Office. Retrieved May 8, 2024, from https://tsdr.uspto.gov/#caseNumber=74... Dean, Sam. (2021, May 16). “The Man who didn’t invent Flamin’ Hot Cheetos”. The Los Angeles Times. https://www.latimes.com/business/stor... Gonzalez, Sarah. (2021, May 12). “Hot Cheetos.” Planet Money, NPR. https://www.npr.org/2021/05/12/996228... Further communication between Frito-Lay and Sarah Gonzalez: / 1394388751057440768 Hage, David; Grant, Linda (December 6, 1993). "How to make America work". U.S. News & World Report. p. 52. https://archive.org/details/sim_u-s-n... Donnelly, M. (2021, May 4). “Eva longoria sets lead cast for Flamin’ hot Cheetos inventor biopic”. Variety Daily. https://variety.com/2021/film/news/ev... Biden, Joe (2023, June 16). “Remarks by President Biden and First Lady Jill Biden at Screening of the Film ‘Flamin’ Hot’”. https://www.whitehouse.gov/briefing-r.... Richard Montanez’s instagram: / hotcheetosrpm Patti Rueff’s written statement: https://www.instagram.com/p/CuAUieJPO... Patti Rueff video: / ctrwjjspgnq Harvard rapper: / bomzd_thqxd (Special thanks to this king!) Richard clips: “Book Talk: "A Boy, a Burrito, and a Cookie: From Janitor to Executive" by Richard Montañez” • Book Talk: "A Boy, a Burrito, and a Cookie... “Richard Montanez, Marketing and Sales Executive, PepsiCo” • Richard Montanez, Marketing and Sales Exec... “The story behind the ‘Flamin’ Hot’ rise from janitor to marketing executive” • The story behind the ‘Flamin’ Hot’ rise fr... “A Conversation with Richard Montañez” • A Conversation with Richard Montañez “Better to stand out, than fit in.” • Better to stand out, than fit in. “Interview with Richard Montanez” • Interview with Richard Montanez “Richard Montanez at USHLI Conference” • Richard Montanez at USHLI Conference “Richard Montanez Honoree Remarks” • Richard Montanez Honoree Remarks - LLLS Ma... “How The Multi-Billion Dollar HOT CHEETOS Idea Was Born!” • How The Multi-Billion Dollar HOT CHEETOS I... “The Power of Influence! | Richard Montañez” • Richard Montañez: 10 Steps To Influence Wi... “Faith With Flavor - THE MAN WHO INVENTED HOT CHEETOS” • Faith With Flavor - THE MAN WHO INVENTED H... 00:00 - Music 01:57 - Introduction 08:05 - Ground News ad 11:36 - Act one: Rags to Riches 22:01 - Act two: Hustle culture 51:10 - Act three: CEO worship 1:13:05 - Conclusion