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How do you build a luxury brand by saying “yes” when everyone else says no? On the latest episode of Jet Setting Wealth Advisory, David speaks with Kaye Gitibin, Co-Founder and CEO of Go Rentals, for a compelling conversation on service-driven growth, leadership, and building a nationally recognized luxury brand without traditional advertising. Kaye shares his journey from immigrating to the U.S. as a teenager to co-founding Go Rentals with his brother, turning a simple family travel frustration into a hospitality-first company serving ultra-high-net-worth travelers. From guaranteeing exact vehicles and plane-side delivery to training teams on etiquette, presence, and service excellence, Kaye explains how culture, consistency, and relationships have fueled three decades of growth across market cycles. Key Takeaways: → Exceptional service is the true differentiator in competitive industries → Time, not money, is the most valuable asset for high-net-worth clients → Culture and training must scale before growth does → Strong relationships outperform advertising over the long term → Saying “yes” creates loyalty, trust, and unforgettable experiences More from Kaye Gitibin and Go Rentals: Website: gorentals.com LinkedIn: linkedin.com/in/kaye-gitibin-60318354 Facebook: facebook.com/gorentalsusa Instagram: instagram.com/gorentals/?hl=en Engage with David T. Yu: Connect on LinkedIn, Instagram, & Facebook Sign up for our newsletter or book a call! Visit: DTY Wealth Planning Solutions