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PR Like a Boss: Jessica Erickson at TEDxAthensSalon

Jessica Erickson Managing & PR Director - Four Sektor & siliconallee.com Managing Director at Four Sektor responsible for the PR branch. She secures press coverage in the US, Europe and Asia for Berlin-based startups. Jessica builds successful and meaningful relationships with consumers, business partners, potential investors and other industry influencers. As a Sandboxer member, she interacts with a large community of extraordinary young achievers across the globe. And as a founder of an all-women tech group called Berlin Geekettes, she curates the blog, coordinates monthly meet ups and connects women from all different areas of tech expertise. She also writes blog posts and organizes startup presentation events and workshops across Europe. She strives to connect with like-minded people, enjoys exchanging ideas and is pushing for a stronger startup community in Berlin. Prior to joining Four Sektor, Jessica worked for a variety of other startups in NYC and Berlin after completing her Masters in Media and Communications at the London School of Economics. About TEDxAthens TEDxAthens is a world-class conference about Innovation, Creativity and Ideas based in Athens, Greece. TEDxAthens is one of the very first TEDx events worldwide consequently the first TEDx event in Greece and started in May 2009. TEDxAthens seeks to develop and leverage the TED experience at a regional level, bringing together innovators and inspirational speakers, shakers, makers and breakers.