From Indonesia to Liberty London: Paula Anselmi on Building Klayd Against the Odds скачать в хорошем качестве

From Indonesia to Liberty London: Paula Anselmi on Building Klayd Against the Odds

What does it really take to build a fashion brand from nothing. In a new country, with no industry background, and everything on the line? In this episode of Oh! She Can Drive,    • Oh! She Can Drive   I sit down with Paula Anselmi, founder of Klayd: https://klayd.uk/ We unpack a raw, unfiltered founder journey: from starting with zero fashion experience in Indonesia, to navigating visa rejections, motherhood, and eventually signing with Liberty London. Paula shares how her personal insecurities shaped a product-led brand built around fitted, sculpting basics designed by women, for women. We talk about building manufacturing remotely in Indonesia, leading a growing team of 25+, creating ethical impact through job creation, and why confidence, discipline, and control are non-negotiables when you’re building something meaningful. This is a conversation about resilience, belief, identity, and staying in the driver’s seat, even when the road feels impossible. In this episode, we cover: Starting a fashion brand with no formal training Building fitted, functional basics that support real bodies Running manufacturing remotely while protecting quality and values Navigating UK visas and entrepreneurship as an immigrant founder Motherhood, partnership, and building a business with your spouse What signing Liberty London really represents for an independent brand 00:00 A Girl With a Dream & Liberty London 02:00 From Insecurity to the First Idea 05:00 Doubt, Bullying & Choosing to Try 07:00 Immigration, Visas & Starting From Minus 12:00 Becoming a Founder: Confidence & Identity 14:00 Building Production Remotely in Indonesia 18:00 Designing Basics That Are Built Different 22:00 Community, Pop-Ups & Organic Growth 26:00 Motherhood, Partnership & Values 30:00 Being in the Driver’s Seat of Your Life 38:00 Fire Questions If you’re a founder, a creative, or someone building against the odds, this episode is for you. ❤️ Like what you hear? Follow us for more founder stories. Instagram:   / ohshecandrive   More from Paula & Klayd:   / paulaanselmi     / the.klayd