Zero Volume Keywords w/ Abby Gleason скачать в хорошем качестве

Zero Volume Keywords w/ Abby Gleason

Learn more about zero volume keywords and how they can generate great returns. Subscribe today for weekly tips: https://bit.ly/3dBM61f Blog post: https://www.siegemedia.com/conversati... Chapters: 00:10 Welcome Abby Gleason, SEO Product Manager at Scribd 00:40 What does “zero volume” keywords mean? Why are they a good strategy? 2:22 Why zero volume keywords is creating a buzz 5:29 How do you find zero volume keywords that actually drive traffic? 8:26 Zero volume case study outcomes 9:15 Discovering zero volume keywords by industry 11:06 How to convince stakeholders of zero volume search topics 15:00 What type of investment makes sense for this strategy? 17:36 Zero volume case study outcomes 21:01 Low search volume can equal bottom funnel keywords 24:33 Using competitors to your advantage and keyword frameworks 26:51 Is this strategy ineffective within B2C organizations with lower customer LTV? 29:23 The importance of quality over everything 32:25 Audience research vs. keyword research 33:56 Zero volume case study outcomes 37:27 What Abby is excited about in SEO and content marketing Listen on iTunes: https://podcasts.apple.com/us/podcast... Listen on Spotify: https://open.spotify.com/show/1kiaFGX... Listen on Google: https://podcasts.google.com/feed/aHR0... Follow Siege on Twitter:   / siegemedia   Follow Ross on Twitter:   / rosshudgens   Directed by Cara Brown:   / cararbrown   Email Ross: ross@siegemedia.com #seo | #contentmarketing | #searchvolume