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Discover the dynamic world of consumer and marketing insights with Christophe, Sales Lead at GfK – An NIQ Company. With over 16 years of experience, Christophe helps tech manufacturers and distributors understand consumer behavior through comprehensive studies on purchasing processes, brand perception, and communication campaign evaluations. 📊 At GfK – An NIQ Company, the diversity of subjects and clients—ranging from small businesses to large enterprises—makes the work exciting and impactful. Christophe’s role has evolved from consulting to business development and now leading the consumer research department, showcasing the variety of products, solutions, and customer scopes he has managed. 💼 The company offers a collaborative and stimulating environment where internal teams are integral to the company's success. Christophe values the strong bonds he has formed with colleagues, emphasizing the importance of people in the market research sector. 🌍 Help us change the landscape and find your next career opportunity here: https://nielseniq.com/global/en/careers/ #NIQ #MarketResearch #ConsumerInsights #TechIndustry #CareerGrowth #BusinessDevelopment #BrandPerception #CommunicationCampaigns #CustomerUnderstanding #teamculture Key Moments: 00:00 Introduction 00:15 Role and Responsibilities at GfK – An NIQ Company 01:00 Helping Tech Manufacturers and Distributors 01:45 Diverse Subjects and Clients